SEO Guide
Gordon Lim | 19 Sep 2025 (updated)
Search Engine Optimisation (SEO) isn’t just about ranking on page one — it’s about building visibility, trust, and conversions. The challenge? Choosing the right SEO services – short-term for quick wins or long-term for sustainable authority in Singapore.
Recognised by many SMEs as one of the best SEO companies in Singapore, we developed a unique framework that blends both. We’ve seen firsthand that businesses need immediate traction and future-proof growth to dominate Google.
In this guide, we’ll explore short-term vs long-term SEO strategies and share proven tips to help your business succeed.
Unlike most SEO agencies or search engine optimisation consultants, we split SEO into two phases:
Our clients love this approach because it sets clear expectations: quick wins show immediate value, while long-term strategies secure lasting growth and ROI.
To understand the fundamentals before diving deeper, check out our article on what is SEO to get started today.
Short-term SEO is about fast-moving improvements that get you seen quickly. These are perfect for product launches, seasonal campaigns, or new websites that need visibility fast.
We target high-intent keywords that your ideal customers are already searching for — not just by volume, but by buyer intent. Using tools like Ahrefs and SEMRush, we focus on low-competition opportunities that can rank quickly and start driving traffic within weeks.
Want to master keyword targeting yourself? Dive into our SEO keyword research guide to discover how the right keywords can unlock traffic, leads, and long-term growth.
A compelling title tag can boost your click-through rate (CTR) overnight. We rewrite title tags with power words, action phrases, and primary keywords that grab attention in Google search results.
For example, “Affordable Web Design Singapore – Build a Site That Converts” instead of “Web Design Company Singapore.”
This approach sets us apart as a conversion-focused web design agency, and is also part of why client choose us when searching for the best SEO agency in Singapore.
Want to learn how to craft title tags that consistently earn clicks? Check out our full On-Page SEO Checklist for proven tactics to optimise titles, meta descriptions, and more.
A clean, concise URL (e.g.,/web-design-singapore) improves both crawlability and user experience. We tidy up your URLs to make them easy to read, keyword-optimised, and structured for Google indexing.
Strategic internal linking signals content relevance to Google and keeps visitors exploring your site longer.
For example, in a blog about SEO trends, we might link to our What Is SEO guide to educate readers further. This is where working with an experienced team of SEO experts in Singapore ensures your internal linking strengthens authority across your site.
Long-term SEO is all about building your domain authority and earning consistent organic traffic. While results take time, they deliver higher ROI and a solid competitive edge.
Backlinks remain one of Google’s top ranking factors. We help you earn links from trusted, high-authority websites, boosting your credibility and search visibility.
Earning backlinks from trusted sites is a long-term play — and it’s a hallmark of how the best SEO agencies in Singapore build authority for their clients.
A strong content strategy is the key foundation of long-term SEO. We create evergreen, keyword-targeted blogs that not only rank but also educate and convert your audience. Effective keyword research ensures every blog is written around topics your audience is actively searching for, making your content both relevant and discoverable.
Want to see why blogging is such a powerful SEO tool? Explore our guide on how blogs help SEO in 2025 to understand how strategic content drives rankings, traffic, and conversions.
Search trends change. We refresh and re-optimise existing content, update meta tags, and add new insights to ensure your blogs continue to rank.
From fixing broken links and improving site speed to enhancing mobile responsiveness, technical SEO is crucial. Our web design and development experts in Singapore ensure your site is built on strong technical foundations.
Unlike most agencies or search engine optimisation consultants, we as one of the best SEO agencies in Singapore have split SEO into two phases:
Our clients love this approach because it sets clear expectations: quick wins show immediate value, while long-term strategies secure lasting growth and ROI.
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Long-Term SEO
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As a top web design agency in Singapore, we go beyond SEO. We combine affordable web design and SEO services Singapore businesses trust into one conversion-focused strategy built to rank your site and turn traffic into real customers.
Take a look at our proven SEO and web design portfolio to see how we’ve helped businesses generate more leads and measurable growth as one of the best SEO companies in Singapore.
With Big Thinkers Business, you don’t just get traffic — you get a complete digital strategy that turns clicks into customers and drives long-term growth.
Short-term SEO gets your business noticed fast, while long-term SEO builds the foundation for lasting authority and growth. For the best results, combine both — and work with the best search engine optimisation consultants who understands how to balance quick wins with sustainable strategies. That’s why many SMEs choose to work with experienced SEO consultants in Singapore who balance quick wins with sustainable growth.
Looking for the best SEO agency in Singapore to deliver both quick wins and long-term growth?
Contact our team of SEO experts in Singapore today to request a free quote, and discover why SMEs trust us as their go-to search engine optimisation consultants.
